Digital Customer Experience
Digital Customer Experience is at the core of digital transformation. Customer expectations continue to grow, driven by the emergence of digital-native customer segments. Traditional marketing techniques are no longer relevant, particularly for large global organizations accelerating the delivery of new digital products and services. Furthermore, customer engagement is shifting to digital channels in a world where customer experience is increasingly a pointer for retention. Insight has scanned the landscape for next-generation technologies and invested in several fast-growing companies that are game-changing in the modern customer journey.